Southwest Florida Added 3,700 New Jobs Over the Year
December 28, 2017Should I join the Chamber of Commerce?
January 2, 2018We’ve seen a lot of Business Owners succeed and fail, the difference? The ones that succeed make 5 common things that the ones that fail forget about. Simple things like a Business Plan, a Marketing Strategy, and lack of use of Social Media are things that affect a Business performance on this era. Here is a list of recommendations to follow on 2018!
- A Business Plan – A lot of Business Owners run their businesses reacting to the things that happen everyday, it’s time to move and be proactive! Prepare plans, know what you are supposed to do day by day. Call customers, reach to new ones, if you make 20 call a day and manage to get 2 leads, that means 10 new potential leads every week, which translates to 520 potential new customers per year. Just imagine that you can sell $500 to each of those customers per year, your sales will go up to $260,000…amazing right? Just by picking up the phone you can see a huge improvement on your business income!
- A Marketing Strategy – As much as you hate it, you’ll need a Marketing / Advertising strategy, with the amount of people moving to Florida every year, it’s hard for new residents to find your business. Without Advertising, they possibly won’t find you, and researchers have found that once a customer finds a business, they will come back again and again until they have a bad experience. That means that if they find your competitor before they find you, it will be really hard to get them to change. If you need help for Advertising your Business or Services click here, we can help you today!
- Social Media – It’s Free, what else can we say, just think about the time you or people you know spent on Social Media every day. You can create Ad Campaigns but sometimes it’s difficult if you don’t have the knowledge, find a company that will do it for you, or use our service where we can advertise to different local markets at a fraction of the cost that you will spent doing local advertising on your own.
- You need a Website – Don’t spend money on Yellow Pages, Magazines, Newspapers or other printed media, people don’t use it anymore! Think what you do with all the printed advertising you receive at home, it ends up in the garbage, or newspapers that work only for a day. People search on Google, Yahoo or Bing to find what they need, and if you are not there, it’s “so long, farewell, goodbye” you just lost a customer. If you don’t have a Website you can contact our Business partners at: Miami Printing and Web Designs, they have websites starting at $399!
- LOOK and BE PROFESSIONAL – I can’t tell you how I feel when I visit a Business and it looks dirty, there are things with spider webs hanging around, or the owner is arguing with their employees in front of the customers. If you decided to be an Entrepreneur, act like it. When your customers arrive, be nice to them, go the extra mile on your service, buy a can of paint and paint those walls, keep your area clean, get uniforms for everybody working, use professional signs, not paper copies or hand written signs. Remember that now, all your customers need to do is go to Google and write a bad review about your business, and will be seen by millions of customers, that are going to judge your professionalism based on that person’s review.
Just by applying these 5 easy steps you can see a big improvement on your business and the experience your customers will have when they visit you.