How important is Local SEO?

If you are reading this article, it’s probable that you have a Website and want to appear on Local Searches when customers are looking for your type of Business or Services.



What is Local SEO?

SEO (Search Engine Optimization) is the process that occurs backstage when users perform a search on Google, Bing, Yahoo, etc.. You need to optimize your Website so it competes against other Businesses or Services in your category when the process is taking place. For example, if someone is looking for a Dentist in Pinecrest, FL, the Search Engine will use internal algorithms to identify the Dentist offices located on Pinecrest. The problem is how Google or Bing will know that your Dental office is located on Pinecrest.



There are tricks that you can use to let Google know where you are located like: links (internal and external), keywords, special codes on the page, blogs, etc. But you should be careful because if what you are doing goes wrong you can hurt your page more than helping it.



At Florida Shopping Guide, we recommend the use of Social Media, we know it’s basic SEO but if you are not a tech person this will help a little and it’s easy for the regular user.


Depending on the keywords you are trying to rank it will take less or more time to start appearing on Local Searches. You need to update your Website constantly, with new information about your products and services, as they say, blog, blog, blog! Write articles, press releases, news, etc…



There are Websites that have ranked in as little and two months, and others that have taken close to two years because of the keywords are too general.



Many business owners try to build the websites themselves, but in our opinion, that is a huge mistake because you lose the opportunity of getting your website in optimum positions because of the limitations that “Do it yourself” web builders offer. The purpose of having a Website is to benefit from customers finding your business, isn’t it?



Local companies like Miami Printing and Web Designs, www.miamiprintingandwebdesigns.com, offer Website Design Starter Package service for as low as $399 and they include 1,000 Business Cards FREE with your order. If you add the money and time you invest in building your own website, it makes no sense, since it will never look as professional as a website design by a company that works doing websites.



Another benefit of working with www.miamiprintingandwebdesigns.com is that you will find all the printing services your business needs in the same place, such as: Custom Flags, Business Cards, Table Covers, Banner Printing, and more…