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Small Businesses struggle sometimes to raise money for advertising their businesses and isn’t it ironic? The purpose of having a business is to provide a service to our customers doing something we love to do, and of course making an income to support our families or ourselves.
The only thing that make our business grow is new customers, and new customers come when they learn about what we do, that’s called Advertising. Getting business owners to understand that they need to invest in advertising becomes sometimes a challenge.
It’s like people that goes to a gym and spend their time talking and then complain they’re not losing weight or gaining muscles. The same thing happens to some Business Owners; they complain that they’re not acquiring new customers but they don’t want to invest on getting in front of those customers.
Big corporations understand this concept very well, for example if I tell you “I’m loving it” or “Where shopping is a pleasure” you know who I’m talking about.
We know Small Business Owners don’t have millions of dollars to invest in Advertising, so here are some tips to advertise your Business without breaking the bank:
- Get a Website – We are in the year 2016, a business that don’t have a Website needs to reconsider their strategy. Customers today, verify and compare every business online before even put a foot on it. If you need a Website we recommend: Miami Printing and Web Designs, you can a get a Website build for $299.99 if you are a tech savvy visit: SoYouCanWeb and build your own Website. At the end the important thing is that you need a Website as soon as you can.
- Social Media – It’s Free! Need any other reason? Some marketers say you should use 1 or 2. In my case I recommend that you sign up to every Social Media available, you might not use them all, but you will have possession of your name in every Social Media, and if someday you decide to use it, it’s yours already. Another reason is the SEO, Social Media helps you rank better on Search Engines, it’s a free backlink.
- Blog on your Website – at least twice a month, sit down with some music and a cup of some liquid that you like (coffee, tea, whisky…your choice) and write about the thing that you love the most, your Business. Give valuable content to your readers, you should even throw some secrets on it, they’ll love it and come back for more.
- Business Cards – people forget how important are the business cards for a Business, these are the best way to remember your customers who are you and what you do. Some Business Owners fail when choosing a Business Card printer or designer, they go for the classic 250 free business cards from Vista Print with a simple template that everybody has or simply go to Staples and print some Business Cards that at the end don’t have any quality and are not printed professionally. You can get 1,000 professionally Business Cards x $29.99 at a lot of Printing Shops, and you will have the professional look that your business deserves. Remember, you never know in who’s hands your Business Cards will end up, and these will be the ones talking about your business.
- Printed Media (Newspapers, magazines, etc.) – Let us say this very loud and clear, printed media effectiveness is gone! Think about it, when was the last time you seat down to read a newspaper? And sure you might buy a magazine now and then, but do you know how much money and ad on a magazine cost? Newspapers are expensive and end up in the garbage at the end of the day, and you need a considerable budget to keep constant day by day. For Small Business Owners, there are Websites like Florida Shopping Guide, where your business will be featured online for as low as $14.99 and you’ll get the exposure you need plus your website will be ranked better on Search Engines.
Having a business on 2016 is a lot different than having it on 1985, there is a lot of competition and smarter customers, that compare products and services before taking a decision, this said, if you don’t have a Website you are out of that decision to start with.
Please share and comment, we’ll love to hear your opinion and feedback!
